Arts, Heritage, Charity and Public Sector Marketing

Arts, Heritage, Charity and Public Sector Marketing

As experienced Third Sector Marketing specialists we appreciate the specific needs and challenges that exist in your organisation. Many of our clients are not-for-profit organisations including charities, community benefit organisations or trade bodies.

The Sector is undergoing an extensive period of change, with a drive to digital self-service and the adoption of a commercial focus which can be perceived as being in conflict with the social and environmental goals of the organisation. We have experience of working with teams during periods of change, and engaging with front-line staff to ensure that a new strategy is understood and bought in to. We are adept at stakeholder management and engaging with service users to ensure close alignment with your strategic plan and the priorities for the coming year.

Change often means new processes and ways of working, which we can develop for you. We're experienced in delivering process mapping workshops involving your team to co-create new processes and ensure shared ownership going forward, bringing our expertise of working with organisations of all shapes and sizes to adapt process to meet your specific needs.

In some organisations marketing activities are the responsibility of non-marketers, hence the need to articulate strategies in a way which will be understood and can be acted on by in-house teams. We can support your in-house marketing team through outsourcing your strategy development, delivering marketing training and bespoke coaching packages.

Evaluation and management information are a cornerstone of our approach, providing you with the information you need to demonstrate impact and value.

Example projects include:

  • Debt and benefits awareness campaign
  • Charity retail marketing strategy
  • Event awareness campaign
  • Digital marketing training delivery
  • Social media marketing strategy and delivery

Contact us to discuss your requirements, and to see how we can help solve your organisation's challenges.